Grow your Team's Footprint by winning the Chinese Football Market

September 4th

11.00 to 12.00

Already today, no other football market in the world provides as many opportunities for growth for European football clubs as the Chinese market. Yet there are only around 190 million of 1.4 billion of Chinese reported being interested in football, a relatively small share when compared to other countries. With football becoming more and more popular and the number of football schools steadily increasing, this means that this number will significantly increase in the next few years – and the Chinese football market will become even bigger then the European and American markets combined.

An easy way to understand the Chinese market and consumer
For European football clubs, now is the right time to strengthen their foothold in the Chinese market , as this will become incomparably more costly in the future. To succeed, gaining a good understanding of Chinese market trends and consumer preferences is indispensable. 

But how? We should look at the place where much of Chinese life happens, where consumers shop, inform and entertain themselves: the Chinese internet. It is dominated by social media, eCommerce and news platforms poorly understood in the West but used by almost one billion people daily. Some of the most thrilling Chinese market trends can be uncovered by analyzing the data from these platforms.

Now, there’s an easy way to do just that. No Chinese skills needed!

Up to 9 attendees can join the masterclass with audio and video. Up to 500 can join watching. First come, first served.



Lars-Alexander Mayer

CEO, TD Reply

Matt Hoban

Senior Director, TD Reply